The Result of an SEO Split-Test: Does Adding Your Brand or Target Terms to Titles Matter More?

The Result of an SEO Split-Test: Does Adding Your Brand or Target Terms to Titles Matter More?

The Result of an SEO Split-Test: Does Adding Your Brand or Target Terms to Titles Matter More?

Our hypothesis states that since many users are looking for employee information, adding terminology that connects to that user intent would lead to a higher CTR and thus more traffic.

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