Microsoft rebrands Bing Chat as Copilot


Bing Chat has a new name as of today – Copilot. It now shares the same brand name as multiple other Microsoft AI products.

R.I.P. Bing Chat. Bing Chat, part of the new Bing that was powered by ChatGPT for search, launched Feb. 7. Bing Chat has handled more than 1 billion prompts and queries since it launched, Microsoft Bing said in a blog post.

Copilot + Search. Bing is no longer “your AI-powered copilot for the web.” However, Microsoft Bing will still provide a combined Search and chat experience. It will just be called CoPilot heading forward.

For people who may not want that combined experience, CoPilot will have its own standalone ChatGPT-style experience at

Why we care. Bing Chat launched with much hype but failed to steal any market share from Google. This is unfortunate because this allows Google to dictate the rules, direction and costs of search for the entire web.

What Microsoft is saying. Microsoft said the rebrand is to unify the Copilot experience:

  • “Our efforts to simplify the user experience and make Copilot more accessible to everyone starts with Bing, our leading experience for the web. Beginning today, Bing Chat and Bing Chat Enterprise are becoming Copilot, with commercial data protection enforced when any eligible user is signed in with Microsoft Entra ID.”

While it’s definitely a more unified experience, it also seems a bit confusing because Microsoft’s chatbot “companion” is used across multiple apps, including Microsoft 365, Edge, Windows and more – some free, some not.

Bing Chat Enterprise also rebranded. In addition to Bing Chat, Bing Chat Enterprise is also rebranded as Copilot Pro. It offers the same chat functionality with greater commercial data protection for Microsoft 365 subscribers.

The post Microsoft rebrands Bing Chat as Copilot appeared first on Search Engine Land.


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