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[ad_1] Google just announced two new updates regarding first-party data and machine learning with Display and Video 360. The two new updates are optimized targeting and Exchange Provided Identifier, also known as EPID. Optimized targeting Optimized targeting helps advertisers expand their reach across relevant audiences and increase ROI by finding new and relevant customers likely …

2 new Google Display & Video 360 audience solutions Read More »

[ad_1] Google said that adding dates to news article titles can help, so we tested it on our daily reports pages. Read the article to see if it worked. [ad_2] Article link

[ad_1] We made polls for SEO experts to predict what a change will do. These ten times, almost nobody got it right. [ad_2] Article link

[ad_1] Google search is a powerful tool in and of itself. You can use it to find anything, but did you know that you can use it to get specific results as well?  If you are looking to enhance your search engine marketing efforts, you need to know about advanced Google search operators. With the …

19 advanced Google search operators you need to know Read More »

[ad_1] Suppose you’re providing SEO to a department store or coffee shop. How will you give them value when they’re competing for keyword rankings against big names like Walmart or Starbucks? The answer is a local strategy. Forty-six percent of all Google searches are for local information. This means a business website can rank high …

The Missing Ingredient in Your SEO Strategy: Local Read More »