SEO

Google Merchant Center Next will soon support rules and supplemental feeds

Google Merchant Center Next will support rules and supplemental feeds early next year. The predecessor version, Google Merchant Center, is still used by some advertisers and already supports these new features. Google Merchant Center Next (GMC Next), a simplified version of Merchant Center, was unveiled in May. Advertisers that haven’t transitioned to GMC Next and …

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Google Search now supports discussion forum and profile page structured data

Google Search supports discussion forum and profile page structured data. This functionality allows Google to show “first-person perspectives from social media platforms, forums, and other communities” within the search results. In addition, Google added new Search Console reports to support those who added structured data to their pages, the company announced. Profile page structured data. …

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Google’s Mobile-First Indexing is Complete: What Every Website Owner Should Know

With digital evolution accelerating at an unprecedented rate, Google has once again shifted the sands beneath website owners’ feet with the completion of its Mobile-First Indexing. This shift is more than a mere update; it’s an entirely new chapter in the ongoing search engine optimization (SEO) saga.  A revolution that sees Google prioritizing the mobile …

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Quality rater and algorithmic evaluation systems: Are major changes coming?

Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. Still, a potential sea-change in research and production implementation could be on the horizon.  Recent groundbreaking research by Bing (with some purported commercial implementation already) and a sharp uptick in closely related information retrieval research by others, …

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