Facebook advertising with Instagram cross-posting
Get your products seen in the biggest social network by placing Facebook Ads. Events tracking and audience curation will be used to reach the best people for your content. Includes Instagram placements.
Package includes:
Benefits
A Complete Ideation to Execution Cycle
Turnkey social media service that handles everything from ideation of your content calendar to optimizing your ad campaigns.
Advanced Targeting
Hyper-targeted audiences on Facebook to reach users who are most susceptible to what you’re advertising
Easy Revision Process
See your content and suggest revisions before they get promoted on various ad placements.
Monthly Review
Receive white-label documents monthly for updates, reports, and recommendations. This includes the Social Media Content Plan and Social Media Insights
Month 1: The Process
Social Media Assessment
We audit your client’s social media pages and give initial recommendations to improve their visibility.
Social Media Playbook Creation
The tone of voice to use, themes and topics to talk about will be established here. This will contain the Facebook audience targeting and projected reach and results of the ad campaigns based on the given budget. The content and promotional strategies from the first month onwards will be discussed in this document.
Social Media Content Plan with Calendar Plotting
Ad campaigns will be monitored throughout the campaign cycle. Targeting will be optimized in accordance to the performance of the ads. This includes adjusting the ads’ audiences, bid strategies, and placements.
Ad Monitoring and Optimization
Ad campaigns will be monitored throughout the campaign cycle. Targeting will be optimized in accordance to the performance of the ads. This includes adjusting the ads’ audiences, bid strategies, and placements.
Social Media Insights
Monthly Reports include analysis of the cycle’s results and recommendations for the next cycles.
Requirements
Below are the key access requirements we need to effectively start the campaign. We strongly recommend at the end of the pitch to the client, to request for access while preparing the contract. Here are the access requirements:
Add as Partner to an Existing Facebook Business Manager (if available)
Shared assets assigned with admin role:
-Facebook Ad Account (if already existing)
-Facebook Page (if already existing)
-Facebook Pixel
Brand Guidelines (if any)
Product or Service Photos and/or Videos
Monthly Ongoing
Details
Details
Profiles Setup: Facebook & Instagram
Paid Ad Creation: Up to 8 (content will run as sponsored posts with placements on Facebook, Instagram, Messenger, and Facebook’s Audience Network)
Available Objectives: Page Promotion, Brand Awareness, Traffic, Engagement.
Note: This package does not include monthly ad spend budget for ad campaigns.
We recommend a minimum ad budget of $500.00USD.
