Discover how to promote your website and attract more leads without a big budget or technical expertise
Only a fraction of all the websites out there are leveraging the best tactics to promote themselves.
And here’s a secret: Many of them don’t cost a dime.
If you’re getting your website off the ground and don’t want to sink all your money into ads, pricey software, or a marketing team, you don’t have to.
Instead, focus on these 12 effective—and free—ways to promote your website.
1. Create an SEO Strategy
Search engine optimization (SEO) is one of the best ways to promote your website on Google and other search engines.
It has the potential to return huge results. Without costing any money.
In fact, a 2023 Semrush study found that 46% of business owners and marketers name SEO as a leading success factor in content marketing.
Unlike pay-per-click (PPC) advertising, which lets you bid on keywords for higher placement on the search engine results page (SERP), the success of your SEO strategy is based on the quality of your site’s content. Not how much money you spend.
If this is all new to you, don’t worry. Let’s start by defining SEO.
What Is SEO?
SEO is a set of processes aimed at increasing your site’s visibility in search results.
The higher your site appears in the search results, the more users can find your website.
Here’s how it works.
Search engines exist to help users find high-quality content relevant to the topic they’re interested in. That’s why the SERP lists high-quality, relevant websites with good user experiences near the top. Where users are likely to see them.
You can achieve a more visible ranking in the SERP by taking specific steps to help search engines recognize that your site is high quality, relevant, and focused on providing a good user experience.
Here are a few of those steps:
- Submit an XML sitemap: An XML sitemap is essentially a map of your website that helps search engines understand what content is on your site. Creating and submitting a sitemap is a key step to helping search engines find and rank your site’s pages.
- Perform keyword research: Keywords are the words or phrases a user types into the search engine to find what they’re looking for. For example, a home baker might type the keyword “how to make gingersnap cookies” into Google in an effort to find a recipe. Doing keyword research helps you analyze what your target audience is searching for. Then you can create content that satisfies those needs.
- Analyze search intent: Search intent is the motivation behind a keyword. Does the user want to learn something? To buy something? To find a specific store or website? In the “how to make gingersnap cookies” example, the intent is informational. Meaning the user wants to be taught something. Analyzing the search intent behind keywords helps you give users what they want.
- Provide great content: Once you know what keywords your target audience is searching for. And why. It’s time to deliver. Create useful content—whether that means videos, articles, tools, or graphics—that gives users what they’re looking for.
- Build links: A pillar of SEO is authority. Authority is how strong your website is in the eyes of Google (or other search engines). Getting links—having relevant websites link to your website—is a mainstay of building SEO authority. We’ll explain some link-building techniques later on.
- Pay attention to technical SEO: Technical SEO is the process of optimizing your site for visibility, indexability, and user experience. It includes tasks like creating an SEO-friendly site structure, fixing crawling and indexing issues you find in Google Search Console, making your site mobile-friendly, and more.
The more effectively you implement proper SEO techniques, the higher your site can rank for relevant searches. And the higher your website ranks, the more traffic you can get.
Note: We’ll be focusing on promoting your website on Google specifically. But these practices can improve your visibility across non-Google search engines as well.