Lots of vocabulary gets thrown around when discussing SEO, and the term “white hat SEO” is no different. You may have heard the term before, and even done a little bit of research into why it’s so important to a successful SEO strategy. Nevertheless, you still may have a few questions, including: What is white […]
YouTube launched in 2005 and quickly became a top platform for sharing videos such as vlogs, tutorials, and original series. Only a year later, YouTube already had 100 million video views and 65 thousand daily uploads. If you’re not sure whether publishing content on YouTube is beneficial for your business, we’ve compiled a list of […]
With over 55 million listeners, Amazon Music is one of the leading music streaming platforms out there. Wouldn’t it be great if you could find a way to reach these subscribers and share your products with them. Well, you can, and it’s all thanks to Amazon audio ads. Through Amazon’s free, ad-supported tier, you can […]
Eric Goldman, Associate Dean for Research and Professor of Law at Santa Clara University School of Law recently wrote about a case in Michigan where a law firm had a 1-star review left that had no text in it. [We also covered it in our daily brief a while back.] The identity of the user is […]
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Got an SEO experiment that you want to test? Here’s how to run an SEO split-test — without complex code or developer help. Article link
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, Google’s Panda algorithm update rolled out globally, in […]
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Semrush conducted a research study aiming to discover any trends and dependencies that the upcoming Google Core Web Vitals update may bring, as well as figure out what impact on websites it could have. In this post, you will see the key findings, get actionable tips on how to analyze a site’s Core Web Vitals, […]
Are you interested in using SEO to build your brand? Or do you want to use SEO to get more leads and sales? Most importantly do you want to avoid the common mistakes that hold back rankings? Well today, I thought I would do something a bit different. I wanted to break down how you […]
We reviewed 20 billion queries for the lowest competition organic Google keyword searches so we could uncover untapped opportunities. We also reviewed the highest competition Google keyword searches for an insight into user behavior. The following tables show opportunities for product based retail and service businesses. Article link
Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve. Help them recognize they need what you offer […]