SEO

Google explains why Ad Strength is ‘so important’ as it addresses industry concerns

[ad_1] Some Google advertisers are convinced Ad Strength is a pointless metric that should be ignored. The diagnostic tool, touted by the search engine as an effective way to assist marketers in creating better ads, has faced harsh criticism, with some labelling it a “waste of time.” What’s more, many marketers have noticed a peculiar …

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Walmart Connect opens up to small and non-endemic advertisers

[ad_1] Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers –  known as “no-endemic” marketers. What is Walmart Connect? Walmart Connect is the rebranded media …

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LinkedIn Ads launches dynamic UTMs for campaign tracking

[ad_1] LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy. Previously, marketers had to manually create UTM parameters for their campaigns, but with Dynamic UTMs, …

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