SEO

Amazon apologizes after its AI advertising system makes costly error

Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. The retail giant confirmed that some sellers have been charged for misdirected ads, and assured that it was actively working to resolve the issue. First spotted. Rob Robinson, a seller of advanced gaming computers, was the first to raise …

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How to Optimize your Content to Appear as a Google Featured Snippet

The internet has made it easier for people to find answers to their questions. According to a 2022 Statista report, about 30 percent of global web traffic originates from online searches. And one of the fastest and most efficient ways to locate information is through search engines. Google, in particular, has become the standard in …

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TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’

TikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the U.S. House of Representatives will vote on legislation that gives TikTok’s owner, China’s ByteDance, six months to divest the app. If it doesn’t, TikTok could be completely banned in the United States, losing its 150 …

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Google Ads Editor version 2.6 launches with 8 new features

Google has rolled out its Ads Editor version 2.6, with eight new features and updates for advertisers to utilize to improve the efficiency of their campaigns. Below is a breakdown of what’s new. New Features: Google Display ads to Performance Max migration. Editor now supports the migration of Display campaigns to Performance Max campaigns. PMax …

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