A Beginner’s Guide to User-Generated Content (Definition, Examples, and Tips)
Boost awareness and engagement with these user-generated content examples, benefits, and best practices. Article link
SEO
How the Google Search Algorithm Works: A Zero-Fluff Guide
A comprehensive guide to the Google Search algorithm. What it is, how it works, ranking factors, and more. Article link
Google Merchant Center Next will soon support rules and supplemental feeds
Google Merchant Center Next will support rules and supplemental feeds early next year. The predecessor version, Google Merchant Center, is still used by some advertisers and already supports these new features. Google Merchant Center Next (GMC Next), a simplified version of Merchant Center, was unveiled in May. Advertisers that haven’t transitioned to GMC Next and …
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Organic vs. Paid Marketing: What Are the Differences?
Can’t choose between organic and paid marketing? This guide will help you. Article link
Google Search now supports discussion forum and profile page structured data
Google Search supports discussion forum and profile page structured data. This functionality allows Google to show “first-person perspectives from social media platforms, forums, and other communities” within the search results. In addition, Google added new Search Console reports to support those who added structured data to their pages, the company announced. Profile page structured data. …
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Google’s Mobile-First Indexing is Complete: What Every Website Owner Should Know
With digital evolution accelerating at an unprecedented rate, Google has once again shifted the sands beneath website owners’ feet with the completion of its Mobile-First Indexing. This shift is more than a mere update; it’s an entirely new chapter in the ongoing search engine optimization (SEO) saga. A revolution that sees Google prioritizing the mobile …
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12 Marketing Channels to Boost Your Business
What is a marketing channel? Check out some examples to inspire your own marketing strategies. Article link
Quality rater and algorithmic evaluation systems: Are major changes coming?
Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. Still, a potential sea-change in research and production implementation could be on the horizon. Recent groundbreaking research by Bing (with some purported commercial implementation already) and a sharp uptick in closely related information retrieval research by others, …
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SEO vs. Google Ads: What’s the Best Strategy for Your Business?
Learn the key differences of SEO vs. Google Ads so you can adopt the right strategy for your business needs. Article link
Microsoft rebrands Bing Chat as Copilot
Bing Chat has a new name as of today – Copilot. It now shares the same brand name as multiple other Microsoft AI products. R.I.P. Bing Chat. Bing Chat, part of the new Bing that was powered by ChatGPT for search, launched Feb. 7. Bing Chat has handled more than 1 billion prompts and queries …