Landing Page vs. Website: All Your Questions, Answered

“Do I need a website? What should I use a landing page for? Do I need both?” If you’ve asked these questions, you’re not alone. Like all online entrepreneurs, you want to set yourself up for success right away. Carving out a place for your business on the internet is a great way to start […]

Make Customers Smile with the Perfect Birthday Email

Let’s imagine it’s your birthday for a moment … Happy Birthday! You roll over in bed in the morning, grab your phone to sift through texts and emails wishing you a happy day. In your email, there’s a message waiting for you with a free offer, just for you, to help you celebrate. Can’t you […]

Want More Virtual Engagement? Get to Know Your Audience Better

Can you believe it’s 2021?  After the year we just had, you’re probably breathing a sigh of relief like I am.  But here’s the thing: The world is more virtual than ever. And being able to connect with people digitally has become incredibly important if you want your business to thrive.  That’s why we’re throwing […]

The 6 Most Common Subject Line Mistakes to Avoid

Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention […]

Email Automation 101: How To Use Email Marketing Automation

“Email automation.” You hear the phrase again and again. Email automation is powerful stuff, but if you’re new to the email marketing game, you probably have a few questions about it.  After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove it: Automated email messages average 70.5% […]

The 10 Best Ways to Use Landing Pages

In fact, many of our customers at AWeber are business owners just starting out by selling on marketplaces like Etsy or Amazon. Some are content creators, bloggers, or podcasters who have ideas to share with the world. Others are restaurant owners, local shop owners, mechanics, and so much more. While it sounds like these business […]

Email Marketing vs. Social Media: Which is Better?

Email marketing vs. social media. “Email marketing is dead.” “That social channel is old news.” How many times have you heard phrases like this, pinning tried and true marketing channels against each other like gladiators gone to war? I know my answer: too many to count.  So called ‘experts’ have a bad habit of killing […]

20 Holiday Email Subject Lines to Inspire Merry Messages

The holiday shopping season is in full swing! And that means everyone’s on the lookout for the best deals from brands they love. But shopping may look a bit different in 2020 than it did in year’s past. Instead of shopping at brick-and-mortar shops this year, many could turn to the internet as their preferred […]

How to Get Noticed Online: 5 Steps to Brand your Landing Page

What does having a “strong brand” mean to you? For some, images of mega corporations like Apple or Starbucks come to mind. Others may think of brands that align with their values, like Bombas or TOMS.  Regardless, I’m willing to bet you thought about a large, recognizable brand — which is why small businesses can […]