Over the past year, the number of sellers on Etsy grew 61%. Whether you are a part of that 61% — or have been an Etsy seller for years — there’s now a lot more competition for customers’ attention on Etsy. That’s why building your own audience outside of the platform is so important. But […]
Category: Marketing
12 Exceptional Newsletters That Will Change Your Approach to Email Forever
The best email newsletters provide value and captivate subscribers week after week. That’s how smart email marketers get their audience to open, click, and share their newsletter again and again. But how do you consistently produce and deliver an engaging newsletter? A little inspiration from the most successful email newsletters can help! The AWeber team […]
8 Top Brainstorming Techniques to Help You Write Killer Emails
I can’t think of anything to write. Sound familiar? Of course it does. It’s one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs […]
Landing Page Duplication: Share Your Success With Your Audience
Do you have an envy-worthy landing page design others love? Want to share it with other small businesses to help them get up and running as quickly as possible? Or, do you want to become the trusted expert in your industry, willing to hand over secrets to help others grow their own businesses? With AWeber, […]
Digital Marketing Stats to Inform Your Strategy in 2021
How do you know if you’re doing the right things to market and grow your business? Answer: reference digital marketing stats to inform your own strategy. But, it can be difficult — and quite honestly, annoying — to try to find the answers you need. Especially when you have a busy business to run! So, […]
Why You Should Delete a Bunch of Your Email Subscribers Right Now
You built up your list of subscribers. Now it’s time to remove a bunch of them. Because a clean email list can work wonders. In fact, cleaning your email list can improve three key metrics: deliverability, open rates and click rates. The better these metrics, the more successful your email marketing campaign will be. That’s […]
75 Open-Worthy Subject Line Ideas
14 Powerful Tactics to Improve Your Email Click-Through Rates
People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates. Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it. What is a good email click-through rate? This is a […]
7 Simple Steps to Get Started with Segmentation
Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates. Yet nearly 70% of brands aren’t even […]
Email Split Tests You Can Set Up in 1 Minute
In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open […]