Marketing

Instagram SEO best practices to increase your reach

If you’ve ever wondered whether your small Instagram account can compete with giant brands on Instagram, this article is for you. Building an audience on Instagram can feel intimidating.  Fortunately, understanding Instagram search engine optimization (SEO) can put the power of brand reach in your hands, no matter how small your business or how limited …

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How to Drive New Traffic from Social Media to Your Website

Social media have a powerful hold on our attention. Leveraging social media platforms for growth is critical in any digital marketing strategy. However, many marketers fail to create a strong connection between social platforms and their brand website. And they should. The power of having a website is that you have complete control over it. …

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Product landing pages: a step-by-step guide to boosting sales

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior.  Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale. So why don’t more small companies use landing pages? …

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Best coaching platforms and tools to help you do more in less time

As a coach, you enjoy the rare honor of transforming people’s lives on a daily basis.  Behind the scenes, though, you’re probably juggling a to-do list that would give most people nightmares. If you’re nodding in agreement, you’re not alone. This is where the best coaching platforms step in to ease your workload and improve …

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How to avoid emails going to the spam folder – words to avoid and more

Let’s face it, nothing feels more frustrating than pouring your heart into a carefully crafted email, only to discover it’s taken an unexpected detour to your subscriber’s spam folder. It’s not as if you can send an email to your subscribers asking them to safelist you, because those emails will just end up in spam. …

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How to market your coaching business: a guide to increasing clients and sales

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. 🏆 There’s a lot to do when starting a coaching business, …

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