Advertising

Google Ads Editor version 2.0 supports Performance Max campaigns

Google Ads Editor version 2.0 is now available, Google announced Monday. This version includes support for Performance Max campaigns, shared audiences, custom actions and action triggers, conversion goals and more. Why we care. The Google Ads Editor can be a nifty tool for working offline or making bulk edits. These updates provide advertisers with more …

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Bulk SMS: Create a Great Experience for Your eCommerce Customers!

Customers create profit. The same concept also applies to eCommerce. An online store’s profit is determined by the number of buyers, as well as their activity. This can be accomplished in a variety of ways, including through promotion and price policies, as well as service quality.  SMS can help ensure that consumers have a positive …

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Are you showing Gmail ads to customers who have unsubscribed?

We have a client with angry customers. Really angry customers.  They are angry because they had unsubscribed from our client’s emails, and yet kept seeing our client in their Gmail inboxes.  “Enough!” They cried. “Stop spamming us with emails!” Our client email and customer support teams dug in. They investigated. They researched. They scratched their …

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How to Increase Your Blog Traffic with Pinterest

Optimize Your Content For Search Pinterest is an amazing tool for generating traffic to your blog.  This visual platform is perfect for connecting with like-minded people, giving your followers even more content, and getting inspiration for new blog posts.  The average Pinterest user can enjoy creating their own boards and pinning things like recipes, products …

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Updated: The brands boycotting Facebook and Zuckerberg’s response

This is a developing story. Check back for updates. More brands are joining the Stop Hate for Profit Facebook ads boycott. The campaign asks brands to pause their ad spend on Facebook and Instagram in July and charges that Facebook has tolerated racism and hate speech and “turned a blind eye toward voter suppression on their platform.” …

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