SEO

[ad_1] When I first got into the world of SEO, you could literally optimize your site for any term and rank at the top of Google within a month or two. But of course, that was ages ago. Now with Google’s ever-evolving algorithm, it takes more time and effort to get results. But what happens […]

[ad_1] Did you think PageRank was dead? If so, you were wrong. PageRank is very much still alive, yet not discussed in the SEO community as much as it once was when we had the toolbar. In this guide, we explore what PageRank is, how it works and take a look at the factors which

[ad_1] On Thursday, June 18, Search Engine Land editor, George Nguyen, will host a discussion with Matt Dorville, SEO manager at BuzzFeed. The conversation will start with George explaining Google’s plans for AMP, then discuss the factors to consider before making any changes to your AMP strategy, challenges and opportunities that publishers may face when

[ad_1] All franchise owners should have a social media plan in place for their franchisees to avoid potential online reputation management disasters, and to keep the brand voice consistent. In this post, we will break down what Burger King did to reach social media greatness, and see a crisis that occurred anyway. See the 7-step

[ad_1] The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more

[ad_1] Find out how to attract traffic that converts in 2020. Discover how to optimize your paid traffic strategy with AI technology via the Traffic Jet tool, and build a plan that helps you turn more visitors into customers. [ad_2] Article link

[ad_1] George Floyd was killed by police on May 25. Since that time, Black Lives Matter (BLM) protests have swept much of the country and grown into an international movement against racism and police violence. Most brands have historically avoided taking political stands for fear of offending some of their customers. While that has slowly

[ad_1] Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet. But it will in 2021 according to Google. Due to the coronavirus, they decided to give us all a heads up on the future algorithm update and what it entails… that way you can

[ad_1] We have 3 exciting new features from May‘s updates: Analyzing a Website’s Traffic Journey, Audience Overlap Between 5 Domains, A New Keyword Cannibalization Report, and Improved Domain Insights with Compare Mode. [ad_2] Article link

[ad_1] “Location [data] . . . allows you to look back and say, ‘Pre-pandemic, who are the folks who went to Whole Foods? Who went to Costco? . . . How did that change during the pandemic? Who lost? Who won? And, who do we think is going to be at risk?’” said Duncan McCall,