Search Engine Land

Amazon’s launch of Sponsored TV ads in the UK offers brands a powerful new way to reach streaming audiences, leveraging the e-commerce giant’s vast data for targeted advertising

Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.

Despite cooling ad spend growth, TikTok remains a compelling advertising platform due to its massive user base and strong engagement rates.

Correct internal linking is one of the most powerful SEO strategies available. Here’s what to fix on your site today.

Discover how you can stay ahead when old strategies begin to fail.

Boost company morale, attract new business, and take home the highest honor in search.

The auto-migration of location extensions to assets expands advertisers’ options for displaying location information in their ads.

Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.

This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.

Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.