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What makes Instagram such a good fit for an ecommerce business promotion? And how do you make the most of it if you have little experience – and a brand new online store with no sales or visitors yet? Check out a new case study from our team!
What is this Instagram ecommerce case about?
Today, we’ll be talking about promoting a new online store that sells one-of-a-kind fashion clothes with signature designs.
The Every Trend Store represents a vibrant brand of standalone apparel for bright, outgoing women.
These are the clothes designed for ambitious and bold buyers who love being the center of attention and enjoy dressing up. We wanted these unique prints to make a statement and serve as a source of inspiration for our wonderful customers!
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That’s why we decided to try promoting the store on social media, namely Instagram. These are the channels our potential audience uses actively – and these are the perfect platforms to share beautiful visuals and captivating messages.
Why Instagram?
Let’s start with some essential data: what makes Instagram such a desirable choice for ecommerce marketers?
- Instagram is the world’s 4th most popular social media platform
- There are 159.7 million Instagram users in the US
- 55.6% of the US Instagram users are female
- 83% of Instagrammers use it to discover new products or services
- For 81% of Instagram users, it’s an instrument for researching new products and services
- 80% use Instagram to decide whether to buy a product or service
So, it’s an influential social media that attracts millions of people and makes a huge impact on their daily lives and shopping preferences. But why is it a good fit for our brand in particular?
The reasons for us to choose Instagram for the fashion store promotion are simple.
First, it’s the platform our target audience uses actively: reports say, on average, a person spends 28 minutes per day on the app!
Second, it’s just the right destination to showcase our brand values and message. Buying clothes online, people pay close attention to the look and feel the apparel creates. As Instagram supports all kinds of visuals, from static posts to more dynamic reels and stories, it allows not only showing the product in detail, but also appealing to a specific lifestyle or even a state of mind.
Third, Instagram is full of influencers who can shift people’s opinions, decision-making processes, and purchasing choices. Collaborating with them, we get an opportunity to connect to our potential customers through a familiar (and powerful) source – and thus, boost our chances to succeed.
Our Instatgram ecommerce strategy
We identified key influencers in the fashion industry who had a large following on Instagram.
We reached out to them and offered them free products, as well as a certain commission, in exchange for them promoting our product on their channels — just like you can see here:
And below, you’ll see a screenshot of an Instagram Story posted in an influencer’s account with 200K+ followers and featuring the link to our store:
Similar entries were published as Reels and posts on multiple other accounts.
What about content?
The influencers we partnered with didn’t provide the ad content themselves: rather, we prepared ready texts, videos, and images for them to use.
For the text part, we used brief and engaging messages using the language our audience speaks:
Hey ladies, let’s be bold and live life to the fullest! Every Trend Store offers you the perfect opportunity to express your unique style with their amazing range of vibrant and fashionable women’s apparel. Check it out now!
Celebrate the beauty of life with Every Trend Store! Their unique designs and vibrant colors will bring a smile to your face and make you feel beautiful and confident. Shop with them and make every day a colorful one!
And for the visuals, we created fancy videos that demonstrated our clothes and highlighted the brand values to convey the ideas we’re supporting.
Results
The response was overwhelming. Our products were being seen by thousands of people and sales started to skyrocket. Check out the number of likes for this post, for example:
We saw a total revenue of over $6,000!
Overall Instagram ecommerce campaign results are the following:
- Revenue – $6,379
- Orders – 53
- Average order value – $120
- Items sold – 127
Our Instagram ecommerce campaign was a success. We were able to reach a large audience and hit the milestone of $6,000 in revenue. Besides, we saw a significant increase in the number of Instagram followers which has continued to grow after the campaign ended. We are confident that our influence marketing strategy will continue to bear fruits in the future – and will inspire other newcomers to ecommerce to follow in our footsteps!
The post How We Made $6K In 10 Days With Instagram Promotions appeared first on Sellvia.
