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Are you tired of putting countless hours of effort into your website’s SEO strategy, only to see minimal results?
It’s time to try something new. In this blog post, we will unveil the top overlooked SEO tactics of 2023 that can help you boost your website’s visibility and traffic.
Don’t miss out on these game-changing strategies that could take your SEO efforts to the next level. Let’s dive in!
1. No Need to Include Your Brand Name in Titles Anymore
Since the SERP already displays the website or company name along with the logo or favicon, including the brand name in the meta title becomes redundant.
While some may still want to include the brand name at the end of the title for branding or marketing purposes, the decision ultimately rests with you.
If the title falls under the “informational” keyword intent, it may be better to omit the brand name for a cleaner and more user-friendly title.
However, if the website or content heavily focuses on the brand’s identity or impression, it is advisable to include the brand name in the title.
The takeaway here is to stay updated with the latest Google result changes and updates.
Google may test changes on mobile view before applying them to desktop results. Keep monitoring and adjust your SEO strategy accordingly.
2. Favicon Optimization
Similar to the point above, Google’s search results now display the favicon or logo of your website. If your website still displays the default global icon, it means that you haven’t uploaded anything to reflect your website’s brand.
It’s essential to keep in mind that the favicon is tiny, particularly when viewed from a mobile device. It’s better to have a single-character logo or a simplified version of your official logo.
Additionally, it’s crucial to consider the transparent or white/dark background of your logo. You may need to add a white or darker colour outline to make the logo more visible.
Even though it’s small, your favicon is a part of your long-term branding efforts to reinforce your brand identity to your audience.
When in doubt, look at other favicons to see how they carefully choose their style, colour, or composition to improve the user experience in Google search.
3. Adding the Current Year to Your Title
Did you know that adding the current year to your meta title can directly improve your organic click-through rate?
Most of the time, when users search for information online, the “year in title” provides additional clues that indicate the content is up-to-date. This can attract viewers who prefer to check your website because they expect the content to reflect the latest updates for that year.
If you have a lot of evergreen content that ranks well on Google, I suggest adding the current year to the meta title.
However, it’s essential to refresh and update the content, especially the screenshots, to ensure that the information is still relevant. Outdated information can deter users and cause them to leave your page.
Additionally, many content creators publish predictions or trends for the upcoming year towards the end of each year. As users are looking for new ideas for the upcoming trend, it’s a good idea to include the upcoming year in the meta title.
4. Adding Keywords to Google My Business: Local SEO Tips
When it comes to local SEO, the single most important tool you can’t miss is Google My Business.
Did you know that adding your products or services to your company name on Google My Business can help you appear on Google search results?
While there isn’t a strict guideline on this, if you have a brick-and-mortar office or shop, I suggest adding your primary keywords after your company name.
Keep in mind that Google uses your IP address to suggest the nearest listing in Google Maps. If your competitors are in the same vicinity as you, feel free to type in keywords to conduct quick competitor research.
To avoid confusion with multiple branches, some owners even add the location name together with the company name in their Google My Business listing.
And the worst scenario is when someone has the same company name as you on Google Maps, but it’s not your company!
5. Upgrade Your Titles with ChatGPT
At the time of drafting these SEO tips, the world is still captivated by new discoveries on how AI technology is transforming our lives. While I won’t discuss how AI will replace humanity, ChatGPT can definitely assist you with SEO.
I highly recommend using ChatGPT to rewrite your website titles, meta titles, hero messages, or any copywriting. If you’re unsure which type of hooks to use, you can simply request ChatGPT to provide you with a list of titles to choose from.
You can also utilize the variations for AB testing on your paid advertising, landing page, or organic social media posting.
Additionally, you can request ChatGPT to help you extend or shorten the title to achieve the perfect words or character count according to your requirements.
As a result, your banner or design outcome will be perfect, and most importantly, users will be able to see the titles first, and then take action.
6. People Also Ask: Maximizing Your SEO Potential
At the time of drafting these SEO tips, the world is still captivated by new discoveries on how AI technology is transforming our lives. While I won’t discuss how AI will replace humanity, ChatGPT can definitely assist you with SEO.
I highly recommend using ChatGPT to rewrite your website titles, meta titles, hero messages, or any copywriting. If you’re unsure which type of hooks to use, you can simply request ChatGPT to provide you with a list of titles to choose from.
You can also utilize the variations for AB testing on your paid advertising, landing page, or organic social media posting. Additionally, you can request ChatGPT to help you extend or shorten the title to achieve the perfect words or character count according to your requirements.
As a result, your banner or design outcome will be perfect, and most importantly, users will be able to see the titles first, and then take action.
7. Designing URLs for User Experience
Ya, I know this is not a brand-new tips for SEO. In fact, the URL is considering the basic optimization tips.
However, depending the country you are focusing for your business, messaging app like WhatsApp do display the full URL within the platform.
Imagine what is the impression of the user when you send an URL that contain random character with numbers, URL and symbol compared with a proper keywords word that users want to see?
As the awareness of malware and virus spreading using links are getting popular, users might interpreted the random character links are scam or high risk, hence might choose not to click at all.
Bonus tips: Always remember to apply 301 redirection if you change your old URL to a new URL. This would make sure all the previous URLs are still able to point to the right path.
Or else it will lead to a 404 page and decrease the user experience. Keep in mind Google might still cache the old URL format on SERP and will not immediately reflect the update on Google results.
Learn more about the official recommended practice for URL structure from Google Search Central.
Ending
While Google keeps improving every day and surprising us with endless search algorithm updates, at the end of the day, everything still focuses back on the users.
The best practices and rules will keep evolving over time as user behaviour on search engines changes.
The best tip is to keep monitoring the latest news from Google and the SEO community to stay ahead. Remember that the above tips may become outdated after a while, so it’s essential to keep yourself updated with the entire ecosystem.
So, what is your favourite underrated SEO tip? Do you have any tips to add to the list from your past experiences? Feel free to comment below.
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