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The Instagram Reels ad completely outperformed the TikTok ad regarding everything—reach, clicks, and impressions included. With the same daily budget and frequency cap, the reach on Instagram Reels doubled the one on TikTok, while the impressions tripled it. The Instagram Reels ad cost $2.60 to reach 1,000 people, as opposed to the TikTok ad, which was $5.03. One explanation for this could be the age theory. Since most of TikTok’s users are younger than Creatopy‘s target audience, it makes sense that the ad didn’t reach as many people in the 25-44 age range. Regarding conversions, neither of the two ads managed to convert. Location-wise, both ads received the most impressions from California, Texas, Florida, and New York.
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