How to Increase Your Blog Traffic with Pinterest

[ad_1] Optimize Your Content For Search Pinterest is an amazing tool for generating traffic to your blog.  This visual platform is perfect for connecting with like-minded people, giving your followers even more content, and getting inspiration for new blog posts.  The average Pinterest user can enjoy creating their own boards and pinning things like recipes, […]

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Case Study: How an SEO Agency Helped an Artisan Bakery Increase Mobile Organic Traffic by 460%

[ad_1] In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and convert site visitors into customers. Seven months have now passed since they started this journey, so we created this case study to share some

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新零售:虚实融合OMO 【新手解说】

[ad_1] OMO 是全新零售模式,与 O2O 单纯导流概念不同。OMO打破线上线下分野,进而帮助品牌业绩成长。究竟 OMO 的奥秘是什么?为什么零售商要引入虚实融合OMO呢? 我将为你完整解析 OMO 能带给品牌的帮助,带你深入瞭解融合 OMO 虚实融合对品牌的重要性。 OMO 是什么? 虚实融合的新零售模式 OMO (Online Merge Offline) 是指品牌进行了全面融合线上线下通路,让消费者无论在哪一个管道,都能轻松购物,并且持续回购。这种消费模式在未来会更是普及,如:消费者会在线上寻找想要的商品资讯,然后再到门市查看商品实体,最后在线上完成交易,并于门市取货。 线上线下的分界终将会随着OMO模式而逐渐消失。这也意味纯电商(Online Store)或 单一渠道的实体店(Physical Store) 会拼合打通线下无缝隙的通路。商家也可以达到双赢的局面,不再与自己的品牌互相竞争(线上线下的销售竞争)。 OMO 虚实融合对品牌有什么帮助? OMO 虚实融合,让门市店员与线上行销一起拉拢新客,留住熟客,促进回购/进行二次购买,透过数据分析提供个人化的销售服务,达到最精准的行销效益。 全通路零售整合的三面向 整合方向 用意 整合后的好处 会员权益整合 消费者在线上线下消费都可以享有一样的会员权益。 推动消费者跨通路消费 消费数据整合 门市,电商全通路消费数据统合在一个数据后台,让业者更了解客户的消费模式。 品牌商可以运用数据精准行销 行销策略整合 透过广告(Ads) 与各种行销活动,让门市与线上一起带入新会员,留住品牌的忠实会员 (loyalty customer) 带动全通路业绩的成长 *Retrieved from: https://www.91app.com/blog/omnichannel-merge/ 简单来说,OMO虚实融合的5大好处 提升门市的业绩和价值 门市店员不仅可以鼓励客人在门市购买,也可推广加入线上会员。当门市没货的时候,店员可以协助客人线上订购,发送免运卷,不会错过任何成交的机会。 提升品牌整体的利润 91APP 里的【门市推荐人】功能让公司了解每个店员推广线上业绩的绩效,进而发放奖金。当品牌在线上的业绩占比提升,利润也会随之增长。 整合所有零售资源

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