Search Engine Land

Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more.

Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.

Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.

This makes clicking to publishers and content creators way more likely than the current version of AI Overviews.

Searchers with this Chrome Action enabled can quickly call, get directions and read reviews from the Chrome search bar.

GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.

The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.

Understand how Google’s AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online.

Loyalty is becoming increasingly valuable with 63% of consumers willing to pay more to shop with brands they are loyal to.

Here’s a detailed framework for ensuring your SEO recommendations are adopted, even without CMS access or developer resources.