Google’s alleged promotion of pirated textbooks raises serious concerns for advertisers about brand safety, fair competition, and the integrity of ad placements.
Google sued by publishers over alleged pirate textbook promotion Read More »
Select Google Ads advertisers are being offered the ‘unique opportunity’ to help shape current and unreleased products via surveys.
Google Ads inviting some advertisers to join Advisors Community Read More »
The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial.
Google must face $17 billion UK ad tech lawsuit Read More »
Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.
OpenAI’s growing list of partnerships Read More »
What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term.
Survey: 54% of people look through more search results vs. 5 years ago Read More »
Learn why adaptability and continuous learning are key to success in your PPC career and how to cultivate a growth mindset.
Why paid search marketers need a growth mindset Read More »
With Google’s impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
5 ways advertisers can prepare for Google’s AI Overviews Read More »
New AI-based services aim to help businesses stay ahead of the competition, boost visibility and attract more web traffic.
Generative Engine Optimization: Gain visibility in AI search by Ignite Visibility Read More »
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
LinkedIn expands video ads, AI tools to help B2B marketers Read More »
You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.
Perplexity Pages showing in Google AI Overviews, featured snippets Read More »
