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Which Social Platform is Best to Advertise Your Business?

[ad_1] The Instagram Reels ad completely outperformed the TikTok ad regarding everything—reach, clicks, and impressions included. With the same daily budget and frequency cap, the reach on Instagram Reels doubled the one on TikTok, while the impressions tripled it. The Instagram Reels ad cost $2.60 to reach 1,000 people, as opposed to the TikTok ad, […]

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Nice! 5分钟看懂CRM系统如何经营顾客关系?

[ad_1] CRM系统如何经营顾客关系? 随着数位隐私权意识抬头,数位行销逐渐进入 cookieless 时代,品牌须建立第一方数据资产,透过 CDP 数据平台掌握消费者全通路历程、搭配Customer Relationship Management深度经营会员,以维系会员终身价值(Customer Lifetime Value)。以下将推荐不同产业的Customer Relationship Management系统应用,并针对零售产业,分享Customer Relationship Management如何帮助品牌转型OMO 虚实融合。 Customer Relationship Management顾客关系管理系统是什么? Customer Relationship Management 系统的目的,是帮助品牌有效经营与顾客和潜在顾客间的关系,以促成销售、并进一步提升顾客终身价值。品牌导入 Customer Relationship Management有以下三大目的: 整合营销、渠道、销售与服务,提供顾客高品质的体验 累积品牌方的数据资产,掌握顾客与品牌互动的过程,找出最有消费潜力的名单以提供精准且个性化的沟通,最后帮助销售快速结单 提升顾客对品牌的黏着度,顾客忠诚度和复购率 透过 Customer Relationship Management系统,品牌能更有效率地经营顾客关系,从获取新客户、顾客与品牌互动、购买/下单、购买后的顾客去留…等各阶段,都需要Customer Relationship Management统整销售端、行销端、客服端的资讯,让各部门共同服务客户,为企业带来最终销售价值。 Customer Relationship Management 系统产业应用 虽然目的都是管理顾客关系,但 Customer Relationship Management系统的功能会因产业、企业个别需求而异。以下简介三种不同的 Customer Relationship Management系统功能: 零售、电商Customer Relationship Management系统:经营品牌会员 零售 Customer Relationship Management系统的目的是管理、经营会员,功能包含: 会员资料管理 纪录会员加入、消费纪录、累计消费金额…等资料

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Key Benefits of Using Office 365 for Productive Teams

[ad_1] Productive teams are about focusing on the core tasks and operational efficiency towards the core factors that significantly improve the overall outcome for the businesses.  However, there are some indirect elements of business that needs a substantial solution, or else they can turn hurdles for the business operations.  Think of the information systems security

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Master Your Digital Skills and Utilisation with Exabytes Academy

[ad_1] In recent years, online trading activity has increased 28.9% in Malaysia due to the hit of the Covid-19 pandemic and the Movement Control Order (MCO) that followed. Hence, it is proven that digital transformation is essential to grow the success of all organisations. Organisations can implement and integrate digital technology into business processes, products

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Amazing!《Exabytes最Tokong;Export翻倍包你爽!》全国第1场福建话电商出口工作坊圆满举行!

[ad_1] 《Exabytes最Tokong;Export翻倍包你爽!》 做生意的你,想必常常出席各大商业工作坊,但全程只用福建话分享的商业工作坊,你参加过吗? Exabytes在10月19日于槟城Easy Space举办了一场别开生面的福建话Export工作坊——《Exabytes最Tokong;Export翻倍包你爽!》,用最道地、最贴近商家的方言,深入浅出地分享B2B电商出口的方方面面。 是项工作坊着眼于两个论题,其一是剖析“搜需引擎优化”(SEO)对时下商家的重要性,如何通过SEO让精准客户主动上门;其二则是以大数据技术,快速而有效率地开拓全球市场,让销售翻倍成长。 作为全国第一场福建话电商出口工作坊,这场活动不仅吸引了许多槟城的商家到现场聆听,甚至吉打、霹雳的商家,都特地驱车前来参与。 工作坊的一开始,Exabytes的数码行销经理Martin为商家们分析时下网络用户在浏览网络的习性,从中让商家了解在网上推广品牌时应采取的策略。 “根据数据,75%的网络用户在搜寻产品时,只浏览第一页的搜寻结果;而70-80%的用户会直接略过网上的付费广告贴文。” 他同时也强调,通过优化SEO,不但能帮助商家提高品牌的信誉,还能大幅提升自然流量和潜在客户量。 另一方面,Exabytes数码销售副总裁锺萍在现场也用数个成功商家故事,告诉听众大数据如何帮助商家业绩翻倍成长。其中她所提及的香料企业,在开始B2B电商的短短半年内,业绩就直接翻了6倍,成绩斐然。 她说,在大数据时代,有3大策略可以帮助商家轻松出口翻倍,那就是:善用关键词者,赢流量;懂客户行为者,赢商机;主动出击,赢生意。 在活动的最后,她引用了世界经济论坛创办人克劳斯‧施瓦布名句: “在新经济时代,不再是大鱼吃小鱼,而是快鱼吃慢鱼”,提醒商家们应于是并进,才能应对如今日新月异的商业环境。 在活动最后的交流环节期间,参与者也借机与分享者进行更进一步的讨论,以了解更多有关SEO、B2B电商出口,以及阿里巴巴。欲更深入了解Alibaba.com如何帮到你的出口生意,欢迎点击此连接,与我们Alibaba顾问们接洽,以获取一个免费咨询时间。 要获取更多Alibaba.com相关资讯,请浏览我们的网站。 同时,加入我们的Telegram群组,掌握我们的最新动态! [ad_2] Article link

Amazing!《Exabytes最Tokong;Export翻倍包你爽!》全国第1场福建话电商出口工作坊圆满举行! Read More »

Top 10 Alternatives (Similar) for Mailchimp Transactional Emails

[ad_1] Transactional emails are among the important and strategic marketing needs for new-age businesses. Globally there are many studies indicating the importance and success rate of transactional emails solutions for customer engagement and marketing. Many email providers are offering service support for transactional emails solutions.  Mailchimp is one of the front runners in the transactional

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