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[ad_1] Be it an online business, a product website, or a company about to undertake digital transformation, the most common question in the mind of SMEs, start-ups, and pretty much every business owner is: What is the difference between Microsoft 365 and Google Workspace?  Like any other set of tools which compete with each other, […]

[ad_1] 对实体门市品牌来说，有两个很重要的既有资源：门市会员、门市店员。 这两项资源，是纯粹线上购物品牌所没有的。但是，是资源，还是资源回收，品牌的操作会有很大的差异。这两大资源，操作的好是资产，操作的不好变负债。 OMO(线上线下融合)是善用这两个资源非常关键的策略。 既有门市会员，是实体门市品牌第一项重要的资源。 “对实体门市来说，推动线上购物不单纯只是为了做线上购物。不是做了一个电商网站，然后操作Facebook广告做转换这么简单。” 对门市品牌来说，会员是品牌的根本。如果要做线上通路，品牌会思考的是「延伸品牌会员服务」。会员在哪里，品牌服务就延伸到哪里。品牌延伸到哪里，品牌一样要说话像品牌、长得像品牌、服务得像品牌。会员到哪里接触品牌，品牌对会员的承诺就到哪里。 也就是说，在品牌线上通路，也要让既有门市会员享受一样的会员权利。包含会员等级、会员礼(券)、会员红利点数等等。会员都可以线上线下买、线上线下同步累积、线上线下同步兑换、线上线下同步享有会员权益。 线上线下融合的第一步，就是会员要能线上线下融合。 第二项重要的资源，是许许多多的既有门市店员。 但店员的主要业绩奖金来自于门市的业绩，所以对店员来说，同一家公司但不同的门市都是竞争对手。 虽然大家都在同一个品牌下工作，像是一家人，但说起奖金这种事，常常都不像是一家人。 所以同样的，品牌的线上购物网站对店员来说，就是另一个竞争对手。 所以要让店员推动线上购物、APP下载、或者品牌自己的Line官方帐号（不是店员自己的），都是有可能让业绩流到线上，店员绝对是不愿意配合的。 要让店员也跟著加入品牌的线上线下融合策略，必须要让线上帮助门市，而不是线上跟他们抢业绩。所以上述的这些推动线上流量的动作，所有可归功于店员的线上业绩，都要让门市店员可以分得到一杯羹。 老板要让线上线下融合发生，要先让店员的奖金线上线下融合融合。线上线下融合的店员是助力，线上线下独立会让店员变阻力。 当会员线上线下融合了（权益一致），店员也线上线下融合了（全通路分润），接下来就可以透过数位广告的力量，加速线上线下融合的转动。 一般来说，线上广告会带入线上的新会员，带动线上的新业绩。但由于线上线下融合的结果，会员选择习惯的通路购物，广告的效果会贯穿到门市。 因此线上的导流，带动线上的业绩，也会同步带动门市的业绩。最终，门市店员会因此受惠，会更感觉线上（Online）是在帮助实体，而更加愿意协助品牌推动线上流量。 而门市店员推动门市会员创造的线上流量，也可以让线上的再行销广告更有力量，有机会带动进一步的转换。 你来我往，你抛我接，互相协助，有福共享，大家更像一家人。 对零售业来说，业绩的组成其实就是：新客业绩，熟客业绩。 「线上线下融合的成长模型」其实就是：融合线上导流与门市导流带动新客、融合线上线下销售通路来拉高会员的全通路贡献度。 虽然线上线下融合是一个新名词，但本质一样是解决零售业的千古命题：怎么找客人？怎么让客人买多一点？ 线上线下的成长模型里面，线上线下的Merge（融合）是关键的核心。因为会员、店员、行销的融合，才真正把线上与门市的力量连结起来，相互引流、川流不息、利润分享、共创双赢。 唯有真正的融合，才会带动真正的线上线下循环。下一期内容，会和大家一同窥探线上线下的操作系统。 工欲善其事必先利其器，你是否已经准备好启动零售转型了呢？如果你的答案是肯定的，那我们建议你考虑91APP，其内置的功能有助于鼓励客户进行重复购买，提升客户消费额。全面的后台数据收集系统与CRM的深度整合，可以帮助您了解客户的消费行为，并在此基础上留住客户，使其成为忠实客户，更有效率地进行线上线下融合。 91APP可以助你的零售生意一臂之力。欲了解更多有关详情，现在就联络我们的新零售顾问团队吧！ [ad_2] Article link

[ad_1] Cybersecurity and compliance go together like sushi and rice. You can’t have one without the other and expect things to end well for your business and customers. Let’s explore the top compliance statistics that help you show the decision makers within your organization why cybersecurity compliance training and investments must be a priority “Cybersecurity

[ad_1] Ever wondered what is a data center? Simply put – a data center is a highly secure building which provides World Class Server Environment. One can host all types of servers in data center. An enterprise data center is a certified facility which offers multiple services including data colocation, server co location, dedicated server

[ad_1] Social media has been used by businesses for a long time. Nowadays, it is hard to find a business that has not shown its presence on social media. Businesses mainly use it for marketing and to advertise the business. However, not all business owners know how to manage their social media fronts. These are

[ad_1] What Was G Suite?  In 2006, Google introduced Google Suite, allowing businesses to use Google services on their own domains for a monthly subscription fee.   G Suite Legacy offers business professional email, shared calendars, online document editing and storage, video meetings, and much more through a cloud-based suite of collaborative productivity apps. For an

[ad_1] In today’s age, the eCommerce business dominates the economy. Having a presence on the internet in the form of a domain name is critical to succeeding and doing well. However, how to find a domain name is easier said than done. If you perform a domain search, the sheer variety, and options to deal

[ad_1] Want to know how to launch influencer marketing campaign? We cover everything you need to know, from finding the right influencers to measuring your success. Read more The post How to sell on Instagram: 8 Steps to Launch a Killer Influencer Marketing Campaign appeared first on Axnhost.com. [ad_2] Article link

[ad_1] Exabytes’ Global Trade Workshop arrives in Penang Exabytes held a fruitful workshop on 22 June, 2pm-4pm at Exabytes’s Event Hall, Penang for Alibaba.com, one of the largest B2B Marketplace Platforms in the world. The event named “The Value of International Standards in Cross Border E-Commerce” has received an overwhelming response from the audiences who’ve

[ad_1] What is a Secure Socket Layer or SSL? Based on statistics, 176,577,458 SSL certificates were detected on the entire internet in 2022. A secure socket layer or SSL helps authenticate and secure network connections. An SSL creates a secure and encrypted link between the visitor on the website and the server on which the