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[ad_1] It is not all about growing businesses online, but at Exabytes, we are passionate about digitalising whenever we see the opportunity for growth. What is GTCC? Have you heard about the recently launched GTCC? GTCC stands for George Town City Centre and this is the latest initiative by the Penang State Government and other […]

[ad_1] Like motion graphics design, 3D design is exploding in popularity. It takes the concept of motion design one step further, involving the creation of three-dimensional models, visual effects, and animation. These 3D graphics can be used in everything from ad campaigns and video games, to films and product design. Designers who want to specialize

[ad_1] By Sean Tinney March 10, 2022 Establish email marketing goals to help guide your efforts, making it easier for you to track and achieve success Your email marketing strategy should start with setting measurable and attainable goals. After all, when you have clear objectives and targets to aim for, it can make it easier

[ad_1] 店员摇身成为网红，更化身经销商，精准追踪线上销售成效 无情地疫情到爆发，重创百货业，在偌大的空城中，专柜小姐（门市店员）比客人还要多。但TIMBERLAND的店员却不停地忙进忙出地像只小蜜蜂般，一会儿要在线上跟客户video call 展示商品细节，一会儿要在镜头面前试穿。甚至还贴心到帮顾客逛起别家的专柜，告诉顾客哪些特价明星商品，要不要也一起带上… 面对无法进行面对面（Face-to-Face)的交易，各大百货专柜纷纷透过快速自建线上电商（eCommerce Store), 串接 APP， 或在百货一楼设置一个取货区，想要设法把以往的百货人潮导到线下结单（Online Payment)。 对于TIMBERLAND而言，这是轻而易举的时，不仅仅只是把线下客户导到线上消费的O2O, 更灵活玩转行销思维，成功打造【后疫情新逛街场景】。在短短的一个月，TIMBERLAND 除了让店员成为带货网红，更成为了线上经销商。除了卖货，更重要的是可以追踪每个顾客的业绩成效，让行销不只是一个噱头，而是一套真实的线上线下OMO营运逻辑。 TIMBERLAND是以实体客群为主，客单价远高于电商，那么他们是如何把已习惯实体交易的群体，成功导入电商消费，填补线上线下之间的缝隙？ 即时回馈互通有无！建立与顾客之间互动的Portal 虽然TIMBERLAND 拥有自家的购物官网，但因为他们是以实体店起家，高单价特性，应该高度依赖门市店员的销售服务。在防疫期间，店员顿失与顾客互动的管道（门市店被迫暂时关闭），业绩冲击力道之大，自然不在话下。 但对于TIMBERLAND 来说，只做单向沟通的电商是不够的。 TIMBERLAND 不只是单单把商品带上线上销售，他们更注重的是品牌会员服务。【即时获得回馈】是消费者最喜欢在门市体验的原因之一，因为透过与店员的互动，感受商品的合适度，让消费者更加贴近TIMBERLAND的高质感品牌形象。 顾客虽然无法出门购物，但是至少能够踏入电商大门。“ 我们迅速启动线上/线下流量整合机制，火速成立LINE 官方帐号，定位成『可以跟店员互动的PORTAL 』”TIMBERLAND 台湾暨香港品牌总监洪嘉阳说 “我们希望用LINE 作为流量开口，深度完整串接TIMBERLAND 的自有电商平台，希望让顾客感觉跟来到店里一样” 洪嘉阳表示 “当顾客进来LINE 并绑定官网会员，店员能轻易地查询到客人消费纪录、消费喜好等 ”。洪嘉阳接着说：“顾客可以到指定门市并绑定店员线上服务，店员能分润到线上业绩，总部也能振奋前线士气，这是一个顾客-店员-品牌的三赢局面 ”。 会员资料互通有无！ 了解顾客喜好，主动出击 TIMBERLAND 的OMO 会员经营更精准细腻，无论是在LINE线上或者是线下都可以互相导流做到线上线下会员资料可以互通无阻。 虽然被疫情逼得透不过气，但是洪嘉阳心中的OMO 蓝图却是十分清晰。他表示：“当顾客加入LINE后，我们希望顾客朝向绑定官网会员、下载购物APP，最好LINE还绑定门市服务，就会变成一个初具雏形的OMO CLOSE LOOP。” 在零售业身经百战的洪嘉阳，道出一阵见血的OMO最大关键：“ 有一套能【整合线上线下会员资料的CRM系统】，筛选并识别有消费需求的门市熟客，搭配LINE的互动性，才能解决疫情期间客人不来的有效方式。” 因为线上电商像大海捞针，唯有把熟客导上线消费，才能集中火力。 更特别的是TIMBERLAND 门市店员手上的熟客名单不只是一般门市VIP名单，更是有能力筛选出电商购物车未结账的顾客。因此，门市店员从过去等顾客上门的被动角色转化成为主动出击的角色。 “ 顾客购物车未结账，主要大部分是因为不了解某些细节。这时店员可以打电话询问顾客是否有什么疑虑？是不是想要了解更多的info? 店员接着约视讯电话，甚至准备布尺、更多细节展等。这时，店员只需轻轻推一把，顾客就线上结单了。” 洪嘉阳点出最大关键。 疫情期间，TIMBERLAND 店员带入高达10%的线上业绩。主要是透过91APP整合门市POS/BI

[ad_1] This program aims to empower at least 200 women entrepreneurs from Malaysia and Singapore with fully sponsored digital business solutions. PENANG, 1 March 2022 – Exabytes, Southeast Asia’s leading All-in-one Business Cloud, Digital and eCommerce solutions provider continues its effort to unlock opportunities for women owned businesses with the launch of its Accelerate Women

[ad_1] Today, with numerous social media platforms on the internet, billions of people are engaging with one another online every day. Thanks to digitalisation and the fun and entertainment offered by these platforms, people are spending most of their time on the Internet. People who visit these platforms can easily connect with different people online,

[ad_1] Amazon AWS can be tricky especially for beginners. Here are some good AWS alternatives to consider. Amazon Web Services (AWS) is one of the top-notch, most comprehensive, and broadly adopted Cloud platforms. They offer cutting-edge infrastructure built from the latest hardware, high-speed network connectivity, and resource redundancy from data centers globally. However, various reasons